
APRIL 02, 2023
Introducing Pinto: The WhatsApp AI Accountant for UAE Micro-Businesses
<p>Today marks an exciting milestone for micro-businesses across the UAE. We're thrilled to announce the launch of Pinto, an AI-powered accounting solution that lives where you already work: WhatsApp. In this post, we'll explore how Pinto is transforming financial management for small business owners and why we built it specifically for the UAE market.</p><h2>The Problem We're Solving</h2><p>For too long, micro-business owners in the UAE have faced a painful choice: spend valuable time on bookkeeping, hire expensive accountants, or risk non-compliance with tax regulations. Our research shows the average small business owner spends over 260 hours annually on financial admin – time that could be better invested in growth.</p><p>Traditional accounting software doesn't solve this problem. It's often too complex, requires training, and still demands significant time investment. Meanwhile, professional services remain prohibitively expensive for many small operations.</p><h2>Introducing Pinto: Accounting Through WhatsApp</h2><p>Pinto reimagines accounting from the ground up. Instead of forcing you to learn new software or hire expensive professionals, we bring accounting expertise directly to WhatsApp – the platform you already use daily.</p><p>Here's how it works:</p><ol><li><strong>Send documents through chat</strong> - Simply snap photos of receipts or forward invoices to Pinto on WhatsApp</li><li><strong>AI processes everything</strong> - Our advanced AI extracts all relevant information, categorizes transactions, and updates your books</li><li><strong>Get instant confirmation</strong> - Pinto confirms successful processing and highlights any missing information</li><li><strong>Access insights anytime</strong> - Ask questions about your finances, generate reports, or create invoices – all through simple chat</li></ol><h2>Why WhatsApp?</h2><p>We built Pinto for WhatsApp because our research showed that 97% of UAE micro-business owners already use the platform daily. By eliminating the need to download new apps or learn complex systems, we've created a frictionless experience that fits naturally into your existing workflow.</p><h2>Early Results</h2><p>During our private beta, we worked with 50+ UAE micro-businesses across various industries. The results have been remarkable:</p><ul><li>Average time spent on bookkeeping reduced by 83%</li><li>Tax filing preparation time cut by 76%</li><li>Financial visibility and clarity improved by 91%</li></ul><p>As Ahmed, an early user and Dubai-based consultant, told us: "Pinto has transformed how I handle finances. What used to take hours now happens automatically through WhatsApp. It's like having a financial team in my pocket."</p><h2>Join Our Early Access Program</h2><p>We're now opening Pinto to a limited group of UAE micro-businesses through our early access program. Participants will receive:</p><ul><li>3 months of completely free access</li><li>Priority onboarding support</li><li>Direct communication with our founding team</li><li>The opportunity to shape product development</li></ul><p>Spots are limited to ensure we can provide exceptional service to each business.</p><h2>Looking Ahead</h2><p>This launch is just the beginning. Our roadmap includes enhanced VAT filing support, deeper banking integrations, and advanced financial insights – all delivered through the simplicity of WhatsApp.</p><p>Our mission remains clear: to give UAE micro-business owners back the time and mental space they need to focus on growth, not paperwork.</p><p>Ready to transform how you handle accounting? <a href=\"/book-demo\">Book your demo today</a> and secure your spot in our early access program.</p>