OriginAll is a product traceability and transparency platform working with global brands, governments, and regulators to ensure authenticity, ethical sourcing, and visibility across supply chains. As their operations scaled, OriginAll’s finance and admin teams faced growing complexity in managing invoices, partner payments, and compliance with UAE VAT regulations. They needed a solution that could simplify day-to-day bookkeeping without hiring a dedicated finance team — and integrate seamlessly with their existing workflow.
Challenge
Despite being a tech-focused company, OriginAll’s internal finance processes were still partly manual:
Invoices were generated in Excel and sent via email, making tracking difficult.
Vendor receipts were scattered across folders and chats.
VAT reports were manually compiled each quarter.
Financial visibility depended on end-of-month reconciliations, delaying decision-making.
These issues led to lost time, higher compliance risks, and unnecessary operational costs.
Solution: How Pinto Transformed OriginAll’s Finance Workflow
OriginAll implemented Pinto, the AI-powered accountant that lives on WhatsApp, to automate and centralize its financial operations. Pinto now acts as their virtual finance assistant — always on, always accurate.
Here’s how each feature made a difference:
Instant Invoice Creation and Tracking
The OriginAll team can now create invoices simply by messaging Pinto on WhatsApp:
“Create an invoice for AED 4,800 to ABC Logistics for supply chain audit services.”
Pinto generates a fully VAT-compliant invoice with the company’s branding, sends it to the client, and automatically logs it into their accounting tool (Zoho Books).
It even tracks payment status and sends reminders when due dates approach.
Impact
Invoices created in under 1 minute
No manual templates or missing records
Real-time tracking of sent and paid invoices
Effortless Expense Logging via Chat
Field teams often received receipts from various vendors and government entities. Instead of emailing or storing them manually, staff simply send a photo of the receipt to Pinto on WhatsApp. Using advanced OCR (Optical Character Recognition), Pinto extracts all relevant details — date, vendor, amount, and category — and records the expense automatically.
Impact
Eliminated manual expense entry
Centralized all receipts in one place
Improved data accuracy across financial records
VAT Compliance and Auto-Generated Reports
Before Pinto, VAT preparation at OriginAll took days. Now, Pinto continuously classifies expenses and income transactions throughout the month. When the filing period arrives, Pinto produces VAT-ready reports instantly, formatted for submission to UAE’s FTA requirements. It also provides proactive VAT reminders, helping the team avoid penalties and missed deadlines.
Impact
VAT filing time reduced by 80%
Zero compliance errors in the last quarter
No dependency on external accountants for VAT prep
Secure Integrations with Existing Tools
Pinto integrates securely with Zoho Books, OriginAll’s chosen accounting software, using encrypted authorization.
All financial data is synced in real time, ensuring no duplication or data mismatch. Pinto’s architecture also complies with UAE data security standards, protecting sensitive financial information.
Impact
100% secure and compliant data handling
Smooth synchronization between tools
Minimal IT overhead
Results
Hans Schwab
Co-Founder
“Our finance process used to be fragmented across emails, spreadsheets, and chats. With Pinto, it’s unified, automated, and effortless — all through WhatsApp.”
Trusted by 70+ UAE SMEs across consulting, SaaS, and professional services
Zoho Books and Wafeq
Integrated with , fully VAT-compliant
5–8 Hours Saved Weekly
Per User, With 70% Higher Data Accuracy
